Before the pandemic (early 2020), the growth of e-commerce was 8% from 2010 to 2019. However, after 2019, e-commerce growth was marked at 5% in just a couple of months. E-commerce adoption is increasing, as user needs for online shopping are increasing.
Are you also planning to start an e-commerce store to improve your revenue?
The movement of retail businesses from offline stores to e-commerce is an attempt to adjust to the changing market verticals. It is still happening – it is growing as we speak.
Creating a Shopify storefront for your e-commerce store or online business is the best way to extract the benefits of the online world and manage your store in a simpler, hassle-free manner.
This post will discuss how a Shopify storefront can help you grow your business, increase revenue and gain more customers.
How Can Shopify Help You Grow Your E-Commerce Store?
Whether you are looking to customize your Shopify storefront completely or optimize processes using a range of tools, Shopify has many features for small and medium businesses. It is integrated with a multitude of tools and features that help you modify and get into the details of your e-commerce store.
Find out how:
1. Set up Your Online Shop
Right after you register on Shopify, you will experience a fully functional backend, which you can instantly start managing. This is because Shopify has a user-friendly and simple backend that you can use to add products almost immediately.
Shopify is an ‘As a Service’ which is why businesses can set up their online store without much training and hassle. The domain, maintenance, hosting, and resources of the store are managed by Shopify only.
You even get a 14-day trial once you sign-up, and during this time you can access every feature of Shopify.
2. Optimize and Manage Products
From the Products menu, you can start adding products to your Shopify storefront. You can also choose product descriptions, add attributes, and images to make your products more appealing.
It is amazing that Shopify allows duplicating products when you are willing to create color variants or other similar variants.
Further, if you have already used a storefront previously and you are migrating to Shopify, the tool allows the import of products and bulk editor to make changes when importing.
That’s not it! Shopify e-commerce development solutions ensure SEO of your products, and once you choose your distribution channel, you can view how your products will appear on search engines.
When it is about managing your products, you can track inventory, get notifications about orders, evaluate out-of-stock products, etc.
3. Manage Orders and Customers
When your users place orders, it is not as easy as dispatching the product. There’s a lot more involved in the backend. You need to update inventory, send confirmation, tracking payment status, and continuously update customers of dispatch or delays.
Achieving all that manually is crucial. Don’t you think?
Shopify has in-built features to help you send notifications, update order status, confirm payments, etc. You can even cancel orders manually, which is extremely helpful for your support team.
You can check two particular things related to your orders:
- Canceled orders or checkouts
For customer management, you can really drill down and understand customer behavior. This means creating different customer profiles and decide who gets discounts or receives promotions. This applies to everything from VAT payments to minimum shipping value.
Sometimes, marketers use extraordinary methods and market products outside Shopify. You can add these potential users to your Shopify list to send notifications about discounts and offers.
4. Track Data and Find Insights
Shopify displays an overview dashboard that helps you create different types of reports based on order value, conversion rate, shop visits, returning users, landing page overview, total sales, total orders, etc.
Other than this, you can access the live view of insights and live statistics. You can drill into details, get to know your customer profiles deeply, and offer them better services.
If you require additional support, you can integrate Google Analytics into your Shopify or take help from an ecommerce development company for additional information and advanced decision-making.
5. Improve Productivity
Shopify provides many productivity tools that will accelerate retail activities and improve the efficiency of your employees. This includes:
- Importing huge data sets via a CSV to eliminate manual entry.
- A text editor to customize your storefront and format content in a way you like.
- A tool to manage bulk changes in orders, products, and customer data.
- A tool to manage image edits including picture optimizations, color contrasts, balance, etc.
- Simple tags to ensure product filtering and categorizing.
- A schedule manager to ensure a proper schedule for blog posts and updates.
While you can use these tools with the basic version of Shopify, there’s an option to integrate many other tools, such as image resizer, business card designer, etc.
6. Integrate Payment Modes
You can either use Shopify Payments or external payments to receive payments securely.
The Shopify Payments is a pre-built and pre-integrated option built by Shopify. It allows major payment options, such as debit cards, credit cards, etc. However, Shopify Payments require a minimum fee for transactions.
The External Payments option allows external payment integrations, such as PayPal. You can
7. Use Advanced In-Built Security
Shopify storefront is secure. If you are worried about your data and your users’ personal details, you don’t need to.
Shopify is a Level – 1 PCI compliant and has a 256-bit SSL Certificate, which offers a secure medium for online selling of products. Your storefront won’t be exposed completely if there’s a breach. Your data is encrypted and secured from different types of cyberattacks.
Some Features of Shopify Worth Noting
There are some ‘Good-to-have’ features of the Shopify storefront that businesses can use to improve conversions and operational efficiency.
1. Convert Cart Abandoners
A large percentage of visitors may add products to the cart and just leave. This phenomenon is referred to as Cart Abandonment. You can win your cart abandoners with a simpler email.
With Shopify, you can check the list of such visitors and manually send them an email. Another option is to use an Advanced plan to set up a trigger. You can also set up a trigger using any cart abandonment app as well.
2. Make User Profiles
You can mandate users to sign up with you before making a purchase. This means that right before the payment, the user should sign up. This will allow capturing data and storing it to analyze user patterns and behaviors, based on which you can design your future strategy.
You can enable this option on Shopify from Checkout under Settings; use Required under the customer accounts section.
3. Integrate With Facebook
If you already have a social following or you would like to create it, you can integrate your Shopify storefront with Facebook. This will allow creating the exact store on your Facebook Page.
When you are trying to set up an online or e-commerce store, there’s just so much to achieve. From the website’s look and feel to functionality, everything should align with your users’ requirements to ensure high website traffic. Fortunately, e-commerce development solutions help you use Shopify storefront’s features and integrated tools to create, manage, and grow your online business. These unique features streamline processes that enhance user interaction, engagement, and satisfaction, which ultimately offers business growth.