No one can deny the increasing importance of social media in the modern world we live in today. It doesn’t matter if you have a business account or you are just using social media for fun to kill time, or to stay updated with the world, etc. you definitely want some exposure. All of the population of the world have their accounts on social media and they are highly active on it. Therefore, for businesses, it would be the right option and a wise decision to target audiences where they are active i.e. social platforms.
In order to be able to attract a large audience, you first have to engage your followers. This depends on the type of content you post on your Twitter. You have to compel people to give your account a follow. Once people follow you, you have to retain these followers by staying consistent and posting attractive content. Don’t just focus on attracting new followers, but also on retaining existing followers.
Use Twitter cards
In order to increase exposure and engagement, you have to write tweets that is appealing to your followers. All of your tweets should be unique, exceptional, and extraordinary. Your tweets should make you different from other accounts on twitter. To do that, you can take help from the Twitter cards. In order to enable twitter cards, you will have to set your account in a way that when followers retweet your posts, your image should be available.
Follow related accounts
This is a very important technique if you want to gain more exposure on Twitter. Follow other people who are doing what you are doing. Follow accounts who offer the same products or you can also buy Cheap twitter followers from credible sources. Figure out how they target their customers, and how they keep their followers engaged. This will help you in building strategies for your business. Moreover, by looking at the content they post and at what time they schedule their posts, you will get an idea of scheduling your posts. The key is to post a tweet when most of your followers are active.
Transform text-based content into Visual content
What it takes to gain increased exposure is the engagement of your followers. The question here is how to keep your followers engaged? In order to keep them engaged, you have to focus on your content. Give more priority to image-based content than simple tweets that contain text only. Move towards posting visual content in the form of photos, videos, GIFs, etc. This type of content keeps your followers engaged. And once you start doing that, you will notice that visual content gets more likes and retweets.
Another way to boost exposure is to create twitter lists. This will not only ensure engagement for your page but will help you get some love by fellow active users. In order to encourage people to show interest in your content, you will have to show interest in their content first. It’s a simple to give and take.