With so many cheap menswear brands available today it’s amazing to see that the designer industry has still seen strong growth. Online retailers such as Boohoo, Asos and even Primark with the click & collect service, offer affordable on-trend mens clothing. With this in mind you would think that the need for high end goods would be reduced with throw away fashion being so easily accessible.
Let’s face it, designer fashion has always been popular with brands such as Louis Vuitton, Fendi & Gucci. In more recent times we have seen the increase in hype brands such as Supreme, BAPE, Off-white & A-Cold-Wall. Leading brands saw a great opportunity for exposure with making collaborations with these hype brands and made them even more popular than ever.
Designer Clothing In TV & Film
Whilst your watching your favourite series whether it be on TV or on Netflix, your sure to see some of your favourite actors wearing the latest designer clothing. Take the series ‘Power’ for example, nearly every scene you will see a Moncler, Canada Goose, Fendi, Guuci, Thom Browne. These brands pay a fortune for this sort of product placement and it works really well.
Celebrities have always been who people follow when it comes to fashion. We often see TV personalities & reality stars wearing the latest designer clothing and whilst this continues to happen, we will always want to go out and buy the high-end products.
Why Do People Pay The Prices?
There’s a reason why designer clothing will continue to grow. Take mens designer jeans for example, the styles are always one step ahead of the budget ranges. Dsquared2 jeans released a paint splatter effect on a large portion of the collection and it was something that we hadn’t seen before. There’s no other jeans that look as unique as these, budget brands copied some styles but they just haven’t got the same on-trend look.
If your paying £500 for a pair of jeans your sure to have a good quality pair that will last you years to come. They’re designed to stay in trend and you can be certain that when your out and about, people will instantly recognize the brand that your wearing.
Why Are The Prices So High?
There’s a few reasons why designer clothing is so high priced. These companies spend millions on advertising every year. It takes a lot of investment to become a top fashion brand that is seen by everyone around the world, they have to make that money back. Therefore the prices are increased to cover costs of promotions.
Quality has to be at it’s best when you’re charging a high ticket price. Everyone know’s that you get what you pay for, if you paid £300 for a t-shirt, you would expect it to be good quality. If quality was poor, everyone would return the products.
Designer menswear will continue to grow with new brands coming in trying to dominate the market. With more competition, means more advertising costs, so prices will continue to grow.