In today’s increasingly digital world, the way in which people engage, access and comment on digital posts and content is changing. Now anyone can access digital articles online, use their social media, check their weight or recipes and even go dating – all at a touch of a button on their mobile phone.
Digital is increasingly going back to the masses, as companies have to change how they position products, marketing and advertising campaigns so that it continues to raise consumer interest. Not to mention, the scope of information needs to be both bite-sized and relevant. An article that takes ten minutes to read, or a video that lasts around three minutes to watch are no longer acceptable in today’s mass digital world. Consumers want to know what’s happening, and they don’t want to have to wait to find out.
People are increasingly going online to do their weekly shop or buy large-end luxury goods such as televisions and computers. Such changes in where consumers spend their money has had a marked affect on high street chains across Europe, with many struggling to stay afloat if they don’t have a digital presence in place. From ticket sales to supermarkets and even obscure items, such as pet foods and car accessories – these are all being viewed and purchased online rather than in-store. Customers choose speed and ease of use over waiting in long queues and having to engage with other shoppers. Digital has to adapt and change to meet with this.
If you have kids who are currently attending school, then you may also notice the effect that digital has on their studies. Some schools encourage the use of iPads or tablets for children to complete their homework. While Kindles are replacing the way we read and enjoy literature, today’s children have a head start over most millennials, as their entire education is being adapted to meet with today’s digital world. Yes, it’s important to monitor the use of smart devices in the home and at school, but outside of this, times are rapidly changing. Embrace digital as a positive influence in your child’s education – it will serve them well in the world of tomorrow.
Last but not least, social media is the epitome of digital influence that is manipulated and used by members of the public. Anyone can become a member of Facebook, Snapchat, Instagram, and Twitter, and children as young as 12-years-old or grandparents who can barely function a laptop, are signing up for social media accounts. So, if you thought that social media was soon to die out, then think again. This is a phenomenon that looks set to grow to meet the demands and requirements of an increasingly impatient global online audience. Businesses are also growing their social media channels for branding and leads. But you should have a large audience and genuine followers. Some businesses are buying followers on Instagram, Twitter, and more channels, to grow their followers. It recommends getting only genuine followers, not from bots or inactive accounts because they will not engage with your posts.