Video marketing has become one of the crucial parts of any marketing strategy. And this has given rise to many commercial video production companies.
But, not all of these video production companies are highly reliable. So, for you, if video marketing matters the most, then it is vital that you choose the best company that works in synchronization with your business needs and demands.
But again, finding the best from the ocean of other service providers is yet another challenging task. Even one single mistake in hiring the production company can result in a costly mistake.
Thankfully there are ways to find a reliable production company by using certain tactics, like researching, checking previous client’s reviews and testimonies, or comparing their price and services with other production companies.
Once you circle out the best ones, go ahead and perform a little interview by asking them the following questions:
1. Have you worked on videos like this before?
No matter what type of video you are looking for, whether it is promotional, explainer, interview, or animated video, it is important to ask what type of experience your production company has. If possible, request some previous work to get an idea if their video content can do justice to your business’s needs and expectations.
A reliable company will be ever ready to offer things you request to build a transparent and communicative relationship with you.
2. Are you familiar with our industry?
If you aren’t sure if the production company is right for you, then ask them if they have experience in working in a similar field as yours or have they worked on projects similar to what you are providing.
Many production companies offer a plethora of services and create videos for almost every type of industry. Work with such companies because they are well-versed with the complex messages and terms of every industry.
3. Can you work as per the deadline?
This is a very important question to ask. You must know if the production company is capable of delivering the projects on time or not. Even though you may not have time-sensitive projects now, but you cannot be certain of that down the line.
Regardless, having an answer to this question will help you guide what turnaround you should keep for your marketing and strategy planning.
4. Will there be a scope of work?
This is another important question to ask to ensure that both you and the video production company are on the same page in terms of brief deliverables as well as the timeline.
By asking if you will receive the scope of work, you will know that your video production company is keeping you on top of all the important steps involved in producing the video. In short, you will know they are transparent with you or not. This way, you will know if your investment is used in the proper process.
5. Can there be changes made down the line?
It is common for things to change mid-project, meaning the production company you hire must understand that. They must be capable of developing the concept as expected down the line. Likewise, the production company must also help you in bringing the best out of the video, thus totally supporting for marketing strategy.
The production company must also be receptive to your ideas and encourage you to showcase your creative thoughts for the video. After all, you are the one who knows the business and customers well.
6. Who will be working on our projects?
It is always good to know who is working on your project. Whether it is an individual or group of experts, knowing who is taking care of your project will be helpful from both a creative standpoint and a financial perspective.
Likewise, knowing if you will be allocated with a lead producer or a specialist to oversee the video will give you peace of mind that the work is done under proper supervision.
7. Will you be using subcontractors?
Many production companies hire freelancers to carry out the project. Well, you certainly don’t want to work with such companies. The production company you team up with should have in-house experts. Even if there are freelancers, you must receive detail in writing that the work will be completed without any hindrance or breach of company information.
Just ensure the company isn’t subcontracting the whole project.
Hiring a commercial video production company is an expensive task. And since you will end up spending a good amount of money from the start till the end, it is important that you end up hiring the best. So, ask the questions mentioned above to know if you are making the right decision by hiring the production company.
If you’re looking forward to making commercial videos then connect with Cinevita Films.