Search Engine Optimization or SEO, is the technique of improving the volume or quality of traffic to a website from search engines via natural, organic or algorithmic search results. The higher the site appears in the search results list, the higher the number of visitors to the site.
SEO can be used both to improve a web site’s ranking and to obtain free traffic from search engines.
Because search engine optimization is such a vast area, you must aim for the middle or bottom of the tail. Another way to improve SEO and obtain free traffic is to make the site user friendly. user friendly means selecting keywords that exactly match your services and products.
Basic of Search Engine Optimization
The strategy of applying optimization consists of finding out the keywords for the website. The selection of keywords is a critical process in the whole process of SEO. In every SEO process, the match between the strategy and the set of keywords needed is analyzed. By analyzing the data and updating the strategy as new contents are put up on the website.
Text of the website is the most important part of a website. Once the text is in place, optimizing the site with keywords can start. While putting up text, the various categories of keywords related to the nature of the contents should be kept in mind. It is better to select extra keywords that will lead to the website.
Submitting the website to the search engines is another crucial process in the SEO process.
In this process, the website along with its generated keyword modifiers must be submitted to the various search engines. The main task of submitting the website is to make the search engine aware by registering the website url with them. In this process, there is no need to fill the submission form with all the required information that has to be listed.
Instead of submitting the website through the search engine submission service, it is better to submit the website through a different way that is with blogs, social networking and social bookmarking. There are also backlinks which are links which will lead the users to the website. When the search engine is aware of the existence of the website through backlinks, it will crawl the site and subsequently index its pages too.
It is due to the fact that usually the first 30 characters of the website are the most critical as these are the ones the search engine uses for indexing the web page. This is also known as the webpage’s meta description.
The ideal length of the webpage’s meta description is between 100 to 150 words. The keywords should be repeated 4 to 6 times. It is better to concentrate on 1 keyword for each page. It is better to hire a professional copywriter to write the website thus giving it best possible optimization. The writer must be able to include the relevant keywords with excellent content.
SEO is a continuous process and you cannot achieve success by writing some articles and waiting for the desired results.
You have to continue the work to maintain the ranks and you cannot expect success in the same week you finished the work. It is Therefore advisable to be patient and use the SEO process as it is a slow process.
It is the work of the SEO to create a buzz about the website so that it may be easily searched. The keywords must be used for the topics to generate a search engine result. Besides this, there is a lot more that is needed to run an SEO process in an effective manner.
Vanessa is a freelancing content creator for Technical Writers. Outside of copywriting, she dedicates her free time to life coaching and attending conference events. She even acquired a first class degree in Psychology.