If you’re launching an online store, then there are some fundamental things you need to get right. First of all, you need to have a great looking website, with your products or services laid out clearly; it also needs to be easy to navigate and simple for customers to head to the checkout and make a purchase. However, it’s no good having all this jazz if you have no-one visiting you on the net. Your website needs to be found amid that big maze of other online retailers, and that means thinking about SEO, or search engine optimisation.
The web is big. There are estimated to be over a billion sites now online. Your store is not alone. When shoppers hunt for a product or service online, the big search engines trawl a lot of content to find the most relevant results using special formulas. They have a lot to look through.
What you should be aiming to do with your site is getting those engines to notice it. The more attractive the content on your site is, the more likely it is to be picked up – and end up in the natural listings, those that you don’t have to pay for. This will get your site noticed and hopefully drive up your traffic figures. You can hire in experts to develop your website and SEO. Check out bigcommerce design partners – they can help you make the most of your online store.
You need to do lots of research to make a success of SEO. There are many things in the list of SEO services that you can do. You need to identify the keywords and phrases your customers, and target market, are using in searches on the web. This helps to optimise the content of your store’s website.
It doesn’t mean that you fill all of the content with the same keywords and phrases. The search engines are not stupid, and they could view these pages as of low quality. The overall organisation of your site is also important for search engines to understand what it is all about and to index it. And, again, this will help with the rankings.
Particularly with eCommerce sites, it’s crucial that you spend time on perfecting product details. You should always explain what it is, no matter how simple – and remember to include some of those keywords that will strike a chord with your customers and the search engines.
A lot of online stores now have sections dedicated to user reviews. You should think about including these too, as these also generate content which can be picked up by those crawling search engines. And, for customers on your site, it’s an added bonus as they browse what’s for sale.
Don’t just assume that everyone who is visiting your online store is doing so on a desktop computer. Many people surf on the go, on their mobiles. So, you need to make sure your site is also optimised for mobile use – so you don’t lose any potential customers!