Is a Fashion Retail Sales Job Right for You?

A career in fashion retail is a popular job choice for many people. Retail sales jobs make up a vast majority of careers in the fashion and apparel industry. 


When many people think of fashion, they often think of high society, Hollywood celebrities, and Parisian catwalks on runways filled with tall, graceful models.


In the real world, fashion retail is so much more than glitz and glamour. It comprises many areas that you wouldn’t ordinarily consider fashion, including clinical items such as nursing uniforms, scrubs, and lab coats, and more.


For example, UA Brands is often hiring for fashion retail sales jobs in Decatur, GA. These jobs can include management positions, as well as entry-level retail sales jobs.


While uniforms and other types of everyday fashion may not be as glamorous as a dress from Coco Chanel’s Haute Couture collection, all contribute to an industry worth nearly $350 billion in the U.S. If you’re interested in a fashion retail sales job, read on to learn more.

What is Fashion Retail?

Fashion retail is the process that happens between the merchandising of apparel and selling it to customers. It is a highly diverse industry and includes a huge variety of products from the clothes we wear every day to specialty items that are designed for very specific roles.

Skills Needed for a Sales Job in Fashion 

It goes without saying that it helps to be a people person to thrive in a fashion retail job. Exceptional interpersonal skills are needed to succeed in any sales setting, but especially in fashion. It also helps to be passionate about the products that are at the heart of your retail profession.


There are several other focused skills that will make it harder for potential employers to turn you away. Master these skills to have a competitive advantage when applying for sales jobs in fashion retail:


Know Your Product

Truth be told, it’s nearly impossible to sell a product without knowing it inside and out. You should know your product and understand the industry. Stay fully updated with the various products your company offers for sale, as well as what is trending in the fashion marketplace. You’ll want to stay aware of what’s popular and current to ensure that your company has a winning edge over the competition.

Master Your Sales Techniques

It seems evident that to make it in sales, you need to be a great salesperson. However, many people don’t get what that entails. It means having excellent persuasion skills, explaining a product to a consumer in a clear and convincing way, and knowing the latest marketing skills to take the fashion world by storm.

Brush Up on Your Math Skills

Since you’re likely to collect payments from customers on their purchases, it’s good to be proficient in basic math skills. Knowing formulas such as how to calculate a percentage will save you a lot of heartache down the road.

Get a Fashion Degree

While not all businesses in the fashion industry require a degree for their salespeople, it can certainly give you an edge over your competition when searching for a job. College Choice lists the best colleges to get your fashion degree. Villioti Fashion Institute also has fashion curriculum at various levels so you can choose between short courses or degree programs.

Practice Positivity

The sales world can be grueling, competitive, and unpredictable. Make sure you have thick skin and stay positive no matter what challenges you face. If you feel defeated, it’s likely that could carry over to your sales performance. Allow a bit of flexibility in the industry and in your outlook.

Duties of a Fashion Sales Associate

Your primary duties as a fashion sales associate may vary from job to job. Your job description could include any of the following, depending on the hierarchy of the position and the company you work for:


  • Assisting shoppers and ensuring a problem-free transaction
  • Conveying information about apparel to customers
  • Maintaining a clean store
  • Receiving and organizing merchandise
  • Displaying fashion and apparel in an appealing manner
  • Receiving payments for purchases

Salary of a Retail Sales Professional 

The Bureau of Labor Statistics cites a median annual salary of $25,540 for a full-time fashion retail sales associate.

Ready, Set, Fashion!

Feeling inspired now to take that leap of faith and begin your career in fashion retail? What are you waiting for? There’s a whole wide world of fashion waiting for you!

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