How to Improve Your E-commerce Website and Business

Just like the layout and overall design play important roles in the success of a brick-and-mortar shop, web layout, web design and speed of loading website are important parameters determining the success of a best e-commerce platform. Content also plays a vital role, and so authenticity of written material on your website will certainly create confidence in the minds of new customers. Similarly, high quality photographs will always help attract a potential customer. Of course, one cannot miss out the convenience of a speedy checkout process as well.


Think like a Customer

The designer of the best ecommerce website will place himself or herself in the shoes of the customer and think in the same manner.  For example, too many tabs and sub-tabs are likely to confuse a customer, following which he or she would shift to a different vendor. Similarly, too many sale popups are also likely to cause irritation. Site navigation needs to be accurate and point to the right product or service in one go.

Creating Apps

Always understand that there are many more customers opening e-commerce websites on smartphones these days as opposed to conventional desktops or laptops. To reach out to this massive segment of population, your company must either have an app or develop a highly responsive website, or do both. Having both the options will certainly help increase sales, especially amongst the elderly population.

Choosing Web Templates 

Considering the rate at which e-commerce websites are proliferating, a number of options with respect to ecommerce website templates are available, both free as well as paid. You can look at one of the following for your business:

  • Shopify

  • Magento

  • BigCommerce

  • osCommerce

  • PrestaShop

  • Zen Cart

As compared to the free options, it is always better to choose a paid option since it gives greater freedom with respect to customization.

Measure Data on a Regular Basis

It is vital for you to understand your online customers and their interactions with your website, a practice which will certainly help improve user behaviour. For this, it is necessary to put into place an analytics strategy, so that you know how customers are getting to your website, how they are spending time there

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