Blogging is a great way to reach your target audience. A tactfully written blog not only attracts more and more people but also helps conversion to customers. Today, blogs have become a significant component in the content strategies of companies.
By crafting interesting blogs, businesses can educate their target audience about their products and services. Blogs also allow the audience to know about the company’s recent and events. If blogging is done in the right way, it can boost the company’s image and, at the same time, increases the SEO rankings.
You might perhaps yet to know that the more useful blogs you publish on your website, the more favor search engines, like Google, does to your website. As such, it attracts more visitors, and that is something you want. Research shows that companies’ websites with active blogs get 97% more links to their websites.
As most customers today search for products and services through search engines, they are most likely to find your blog. So, if you have implemented a sales enablement tool in your business, you need to publish and popularise your blogs. The following are the ways to make your blogs popular:
Write Exclusive Content
You should ensure that visitors should prefer reading your blog over that of your competitors. And the best way to do so is to compose the blog with exciting and exclusive content. Studies have shown that 55% of the visitors spend only 15 seconds reading a blog article. It indicates why your blog has to be interesting as well as exclusive. Your blog should stand out from the rest.
Promote on Social Media
Social media is an excellent place for the promotion of your blogs, as many people use it. One of the good tricks is the use of a catchy headline as a link to your blog. So that people click on it to get redirected to the blog.
Put a Comment Section
If you do not put a comment section under every blog you publish, it would be a mistake. It allows the reader to share his feedback with you.
Please refer to the infographic in this post to know about the various sales enablement content types.