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With the latest eco-conscious trends taking the world by storm, more and more people are paying close attention to declaration tags and contents of the products they are buying. The food industry was first to promote organic meals, while cosmetic companies are the ones to follow with organic products, claiming this basic statement that ‘‘if you can’t eat it – don’t wear it’’.

Eliminating harmful ingredients

Today’s cosmetics have proven to be damaging not only for our health, but for the environment as well. Most common beauty products and their production process usually rely on somewhat harsh substances such as petroleum, aluminum and lead, all of which require extensive mining. These mines are typically found in remote and endangered areas like the Amazon forest.

Did you know that one of the most used cosmetic products, the antiperspirant, consists of aluminum? Its extraction is responsible not only for the destruction and pollution of many rainforests in South America, but several researches have linked it to certain diseases like breast cancer and Alzheimer’s.


Chemical compounds in conventional makeup maybe have beneficial effect on your skin in short term, but in the long run they may cause irritation or even allergic reactions with sensitive individuals. That’s the main reason you should switch to 100% pure cosmetic solutions such as Maracuja mascara. It is consisted of 100% natural, 100% vegan, gluten free tint which gives your lashes great volume and drama. Maracuja oil, pro-vitamin B5 and other conditioners strengthens for healthier lashes. Colored from black tea leaves, berry and cocoa pigments. 

Learning to read the signs

There is an ever growing number of celebrities engaged in some sort of green carpet events, promoting a more sustainable and eco-friendly lifestyle. Leading the way in the cosmetics industry is Gwyneth Paltrow who is launching her own line of organic makeup: ‘’I think there’s a myth around organic (and to be fair, it’s definitely true of some) brands, that because it’s not loaded with hard-hitting, taxing chemicals, it can’t possibly work.”


Attending red carpet events adorned with, for example, Fruit Pigmented Pretty Naked by 100% Pure eye shadow instead of the common alternatives, celebrities could pave the path for us to follow on the long road to finding the proper skin care lines. This eye shadow is 100% natural, with nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables.

pigment palette

Just like Gwyneth, you should get familiar with the product ingredients which are supposed to nourish your skin. Some of the most common compounds found in skin care products (both organic and non-organic) are:

  • Emollients

  • Humectants

  • Emulsifiers

  • Surfactants

  • Preservatives

What is interesting with these essential ingredients is that they can be found both in a synthetic and natural form. The synthetic emollients, humectants, emulsifiers, surfactants, and preservatives have a harmful effect on our bodies. So, once you are browsing the isles for a safe cosmetic alternative, feel free to consult the Internet or your local pharmacist about the source of such ingredients.

The key to proper body and skin care is to listen to its needs, identify the problematic areas and apply the products and methods that specifically soothe and replenish your body. Finding the right balance is a process and you may start yours by visiting this web store and browse for the perfect 100% Pure organic starter kit. So don’t urge and rush things, take one step at a time and gradually shift your mindset (and your makeup collection) towards a healthier and environmentally sustainable lifestyle.

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