The E-learning industry is on fire these days. If you have already created an online course or planning to launch one, you must steer clear of its next steps.
What follows next is a selling strategy & its monetization. If you are selling courses through self-hosted platforms like Spayee (Create and sell online courses Launch your own Teaching Website), course creation & launch process would just be a cakewalk for you.
However, the next steps can be overwhelming especially if it’s your first Online Course.
However, popular course platforms like Spayee have reported that the Educators selling their courses usually make a profit of almost 100x of their initial investments (yes, we are not joking!). Hence, we took a closer look at the success stories of Online Institutes & found quite a few common points.
Hence, this article is about those practices that every educator should follow during their course creation phase to earn 10x revenue.
Get Clear About Your Ideal Learners
Get a crystal clear idea about who your ideal learners would be. Going a little niche with your target audience would help you prepare a killer marketing strategy.
On the other hand, your prospects will get a clear vision of what to expect fro your course. As an instance, you can’t sell a “coding for beginner” courses to a professional IT graduate.
Hence, identify your target audience. Creating the learners’ personas would help you in further targeting them into smaller groups. That too within the same target audience.
That’s what we call a niche audience. Furthermore, highlight the value proposition you are offering to your learners. If you keep it clear, it would give them the confidence in choosing you over your competitors.
Know The Online Forums Your Potential Learners Visit
Let’s try to understand it with a basic example: John wants to profit from selling stationery items to school students but ends up opening a shop near a sports stadium.
He, obviously won’t profit as expected. Same goes for an Online Course. If you keep appearing in front of your potential learners where they spend time, they will connect to you & your brand. As an instance, getting active on Quora & addressing the questions your target audience is asking is a great way to gain traction. Once you have posted something online, keep adding links and sharing links to other platforms as well.
Create Courses That Has Demand and are Contextual To Modern Learning
In the 21st century you can create and sell courses virtually on literally anything and everything. However, if you want to see the faster result and want a long term plan, pick up the courses that contextual and has a demand. If there are other educators who are selling these courses, you can steer clear of having its demand. This way you will know that there is already a market where you can pitch your courses successfully.
Choose Right Pricing Strategy
Pricing is an important step in your Online Course selling journey. The first to consider while deciding your pricing strategy is to check the prices which your competitors are offering. If you are selling through Spayee, you can create various validity and pricing variants for the same course.
Example: You can offer your course at a discounted price of Rs. 2,000 with 60 days validity as well as at a discounted price of Rs 3499 for a years’ validity. You can also create various courses and sell them in the form of packages. There is actually a lot of variations available that you can do if you are selling courses through the course platform such as Spayee.
Show The Differentiating Factors
The last one is to determine and highlight the unique factor. What sets you apart from other educators who are selling the same courses at almost similar pricing? Is it their way of teaching? Is it the quality of content? It is because you have a brand which others haven’t? Keep it clear in your head and put it across your prospect as many times as possible. So, they know what you are offering extra. This is called USP or the Ultimate Selling Point. In context of your course content, you could offer special offers, guides, mock tests, live classes or maybe weekly doubt clearing. Anything, that attracts your target audience.