Social media has grown exponentially over the last two decades. There’s no sign its bubble is about to burst. It would be devastating as nearly 50% of the global population uses some form of social media.
Additionally, there are millions of people who utilize the medium to promote their products. This means serious competition to have your voice heard over the din. Fortunately, there are ways to make this happen and sustain it. Here are four simple tips for building up your social media presence.
1. Bring In A Professional
The social media universe can be a difficult one to navigate. There are numerous platforms out there, and each one has its benefits and issues. It might be overwhelming for you, especially if you’re starting your social media journey.
Thus, you might want to consider a social media growth strategist. Companies across the internet like The Prepared Performer have subject matter experts on staff that know how to move through the social media landscape. They need to understand your qualifications before any action is taken.
2. Choose The Right Platform
Whether you go with this strategist or not, a critical decision you must make concerns the right social media platforms. Again, there are many opportunities for promotion out there. Nevertheless, not all of them work for you.
Furthermore, you don’t want to be involved in all of them, particularly if you’re going about this on your own. That’s going to take a lot of time away from other responsibilities you have. Plus, you’ll spread yourself so thin that you won’t be able to maximize your presence.
Examine the social media platforms out there. Then, weigh their advantages and disadvantages. Ask others what outlets work for them. The answers you receive will help you cull your choices.
3. Let Followers Know Your Human
There’s nothing worse than getting a form IM or email from someone you decide to follow. Especially when you’re initially excited to see what their social media platform is about.
Then, when you discover their postings are generalized items found on other people’s profiles, it becomes clear that someone is doing the work for them. That, or they have automated to the point interaction is worthless.
Avoid doing this at all costs. Yes, you can automate some items and pull content from aggregates. However, those items have to be a small percentage of your postings. The rest have to come from you.
Be a human being on your social media platform. Express opinions your passionate about, as long as they don’t result in bashing or trolling someone or something. Show emotion on items other people post, including comments. Support your followers the best way possible.
4. Produce Valuable Content
Producing valuable content goes side-by-side with showing your humanity. You build a social media presence via unique material. It can be items that strike your interest or those where you can display your subject matter expertise. In other words, minimize the number of cat videos.
Try to relate the information you post to who you are and what you do. Valuable doesn’t mean constant self-promotion. It means releasing items that draw feedback from your followers.
Yes, some of the items you post might result in negative responses. However, it doesn’t mean it’s terrible. Those items can create a means of civil debate. If done right and respectable, your presence will grow as someone willing to listen to both sides of an argument.
These four simple tips are only a tiny group of ways to build up your social media presence. They are a foundation that you can utilize to add other layers. For instance, understanding the goals of your platform and creating an integrated strategy that ties social media with your website, blogs, etc.
Understand this isn’t something that can be done in a day. Building up your social media presence takes patience. There will be moments of intense activity in-between times where it seems nothing happens. Don’t panic in these moments. Instead, push through to the next layer of recognition.
Keep these four tips in your mind as you grow your social media world. Soon enough, you’ll be able to see above the fray.