The weather may still be distinctly uninspiring, but rest assured, it’s almost time to start cracking out the SPF 30: spring/summer ’17 is most definitely on its way.

Keeping your children in the latest trends is a simple task once the key looks have been identified, so we’re here to give you the lowdown on what’s hip ‘n’ happening in kidswear this coming season.

Folk Influences

Subtle but sweet, the folk trend centres around a muted colour palette with beiges and off-whites, featuring subtle detailing such as fringing and minimal patterning. Think simple, baggy garments in the softest fabrics, perfect for navigating the changing temperatures as we progress into the year’s warmer months.

Top pick: we’re loving this girlswearKenzo offering, an intricately-detailed sweatshirt in a traditionally comfortable cut. A great transition piece, this can be purchased now and implemented in your child’s wardrobe with layers in line with the varying climes. £85.

Minimal Basics

A parent-pleaser due to its versatility: each purchased item from the basics trend will become a staple piece in your child’s wardrobe, offering a myriad of outfit choices. Neutral shades, traditional cuts and high-quality fabrics. This trend is foolproof for your budding fashionista, allowing them to get creative with their outfit choices without clashing, or anything too outlandish!

Top pick: denim is a kids’ best friend when it comes to clothing – offering optimum movability whilst staying appropriate for less informal occasions – meaning your child can go from football pitch to birthday party without an outfit change (maybe not with any muddy knees…). These Dsquared2 ‘Clement’ jeans in jet black will tie together outfits all year round for your little one. £125.

Top Pick: This boys’ Stone Island polo shirt – available in black or white – will suit a plethora of occasions in your little chap’s day-to-day life. Easily layered with a cardigan or parka jacket, this item fits snugly into the basics trend whilst conveying fashion credentials with the instantly-recognisable Stone Island logo on the chest area. £50.

Slick Sportswear

On the sportier side of basic wear, comes our third trend: Slick Sportswear. With a mix of medieval blue, monochrome and dirty pastels, this look brings sport and streetwear into the everyday wardrobe with sophisticated accents.

Top Pick: This long-sleeved Boss by Hugo Boss t-shirt lends an air of carefree sportiness, without compromising on style. Teamed with grey drawstring joggers – another trend to watch – your child can enjoy this trend overlap between comfort and class. £40.

The Surf

Beach holidays are a must over the summer break, resulting in a frenzied shopping trip if your child’s wardrobe is still awash with snug jumpers and cardigans. With regards to clothing, the surf trend focuses on bright patterns in eye-catching hues – perfect for keeping tabs on your little one whilst they’re running riot at the beach!

Top Pick: These unisex Armani sandals – available in black and white – will match the zaniest of nautical prints this season, keeping small feet safe as they’re exploring new lands. £60.


For our full range of kidswear, visit our Junior section, where you can find a whole host of other garments ready for the coming season’s trend offering. 

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